1.What is your museum about and what is your work there?
Edvard Munch is a pioneer of modern art and the creator of the iconic “The Scream”. The Munch will be one of the world’s largest museums dedicated to a single artist and will be the number one destination for experiencing Edvard Munch’s life and art.
The new Munch Museum by Oslo’s waterfront will be a meeting place for everyone for all types of cultural occasions. The Munch wants to broaden the idea about what a museum is, and provide opportunities for completely new experiences and perspectives. Visitors to the new museum will always be able to experience the highlights of Edvard Munch’s artistic career, alongside changing exhibitions of works by other artists.
The Munch Museum will also feature works by young contemporary artists, and will curate programmes of temporary exhibitions that will reflect the artistic practices of both well-established names and exciting newcomers.
As well as this we also have The Munch Live – a new programme dedicated to multidisciplinary practices within different art forms, encompassing music, performance and film, as well as talks and conversations. Taking place in purpose-built concert spaces with superb acoustics, we offer an independently curated programme developed in collaboration with Norwegian and international partners, as well as events complementing our exhibitions.
2.What is the impact on your digital activity? Do you have tips to share with your colleagues?
Our digital activity gives us the opportunity share stories and interviews with fans of Edvard Munch all over the world. We’ve also been successful reaching out to new audiences with Munch’s art creating awareness and interest in addition to show digital contemporary art experiences through social media and our web platform. I think our digital art experiences is making it easier for everyone to experience art on their own terms.
With an ambitious program for children and young people, the Munch Museum will convey the possibilities and mindsets of art in ways that inspire, engage and feel relevant to our younger visitors. At the Munch, we want to give children and young people insight into the almost endless possibilities and mindsets of art.
We want to offer them experiences they will not find anywhere else, neither at home nor at school; experiences that allow them to see the world with new eyes and enrich their lives.
3.What advice would you give a visitor to fully discover your museum?
With 11 galleries, the Munch Museum offers a range of approaches to Edvard Munch’s art and life, as well as works by other Modernist and contemporary artists. I will recommend to take a day at the Munch to visit all the different exhibitions, take in the amazing views of Oslo on the top floor.
Take a break in the nice Munch Deli on ground floor and finish the visit in our museumshop which has a broad selection of merchandise ranging from totebags, liteature about Edvard Mucnh and unique pieces of jewelry in all price ranges.
4.What are the future projects of your museum?
We have had a fantastic start to the new Munch Museum. By the end of the year we reached over 170,000 visitors since the opening 22 October. We expected around 30,000 visitors the first 3 weeks, and we ended up with a fantastic 100,000! We are very much looking forward to continue to give visitors great art experiences and to show more Munch Museum than ever before, along with world class contemporary and modernist art.
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