Fabio Pariante 08/03/2022

1.What is your museum about and what is your work there? 

The Frida Kahlo Museum, also known as the Casa Azul or Blue House, was Frida Kahlo’s residence for the better part of her life. It presents the environment and objects which inspired her, as well as some of her works.

The Museum also displays important works of folk art, pre-columbine sculpture, photographs, documents, books and furniture which belonged to Frida and Diego. I have the privilege of being General Coordinator of the Museum and leading the teams responsible for conservation, research and communication of this fabulous space.

The Frida Kahlo Museum © Sebastián Monsalve

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

The digital resources helped us to make our contents available to our visitors even when we were closed. Thanks to our virtual visits, courses, and 360 tour, we can reach people all around the world and continue spreading the legacy of Frida Kahlo and Diego Rivera. We recommend not to be afraid of all the digital resources available, they can be your best ally if you use them wisely.

3.What advice would you give a visitor to fully discover your museum?

We have educational resources in the museum’s gallery. Guided tours and dramatized visits that are also available. Visitors can complement their visit by accessing our website and downloading documents that can help them better understand the intimate world of Frida Kahlo.

We recommend making documents and special material available to your visitors so they can be curious and help them better understand your collections and contents.