Fabio Pariante 02/04/2022

1.What is your museum about and what is your work there?

The Neon Museum is dedicated to collecting, preserving, studying, and exhibiting iconic Las Vegas neon signs, the art form synonymous with Las Vegas, for educational, historic, arts and cultural enrichment.

As executive director of the Neon Museum, my goal is to promote the preservation of these national treasures as significant pieces of artistic and historical importance as well as to create educational programming to tell the many unique stories of Las Vegas – its people, businesses and communities – through these iconic signs in an engaging and impactful way.

© The Neon Museum Las Vegas

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

To enable people to enjoy the Neon Museum from home during the height of the pandemic, we created a virtual 360-degree tour of the main collection in the Neon Boneyard.  We also created a 360-degree self-guided, virtual exhibition of the artwork created by our 2020 artist in residence.

Now that travel has resumed and people are coming back in person to visit the museum, we are looking at innovative ways to use virtual tours for educaitonal purposes.

The museum is also very active on multiple social media channels including Facebook, Twitter, Instagram and TikTok to share the stories and experiences a visitor can enjoy during their visit. Through these channels we reach a wide audience that spans multiple age groups, ethnicities, and geographies.

          © The Neon Museum Las Vegas

3.What advice would you give a visitor to fully discover your museum?

The Neon Museum offers general admission to its Neon Boneyard during the daytime and guided tours in the evening when about two dozen signs are illiuminated and the rest of the 250-plus sign collection is dramatically lit from the ground.

This provides visitors with two unique ways to see the collection. Daytime admission provides visitors the ability to see the signs up close and each with the same amount of (sun)light. Available in both English and Spanish, our guided tours in the evening best showcase the impressive neon glow of the restored signs.

Tim Burton, American director, screenwriter, film producer, animator and cartoonist © The Neon Museum Las Vegas

Visitors should also see our 360-degree immersive audiovisual experience, Brilliant! Jackpot in the North Gallery. The one-of-a-kind experience uses projection mapping to reanimate, reilluminate and re-electrify unrestored, non-working and in some cases broken signs.

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